RESEACHING AND DESIGNING MY BILLBOARDS
When designing my billboards I took into consideration what many existing billboards look like and the conventions used. I felt that my soap would not fit into the E4 channel as it is a realist soap rather than a melodrama, so I chose to use Channel 4.
I researched the branding and typical designs of Channel 4 advertising so that my designs were realistic and matched the conventions used in existing Channel 4 billboards. I have also done a blog post deconstructing two Channel 4 billboards, and the features I found, I have used in my own work. Examples of this incluse the simple white text with few words and full stops, and the white "4" logo.
The photography in the Channel 4 billboards also strongly focuses on a particular character which I have replicated in my own work. For example in the third billboard above, the photo was already focused on Tim's face, however I also used a blur tool in Photoshop to make the background even more out of focus to emphasise the sharpness of Tim's face and his expression.
I used photoshop to design all three of these billboards, and will produce a seperate blog posts to go into detail about my methods and techniques of design and editing.
i love the pictures youve used i might make some of them darker to reflect the themes in stronger way.
ReplyDeletei would make the text in the first ancillary a little more subtle as murder isnt is a little out of context,
I like the way that you have followed the channel 4 brand conventions well, i would have made the logo the same size as it is at is in the idents. and the strapline might need to be bigger.
maybe include a sponsor aswell
The white text combined with the full stops really connotes tension and drama which is need in a Realist Soap. The white '4' logo suits the genre and stands out against the background. I love all 3 of these Billboards, especially the second one as the two male characters are framing the female character nicely. Each of the Straplines anchor the characters, making your Billboards very professional, nice work Rachael! :-)
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