Tib Street Trailer THIRD DRAFT

There are some experimental features in this version such as the tune to "Tib Street" at the start and end which I would like feedback on to decide whether to keep them.

Editing my video

 USING TRANSITIONS 

FADE TO BLACK
This is an example of a realist soap trailer which uses the "fade to black" transition to create and build tension as the narrative is shown in small clips.
I will be using the same transition in my trailer as I like how it makes the viewers feel like they are blinking as they watch the snippets of the tense scenes that are being shown

 USING VIDEO EFFECTS 

VIGNETTE

This clip shows a realist soap trailer that shows some use of  "vignette" effects on several of the clips, which help to build tension and create a dark and scary atmosphere.

I have used this effect throughout my whole trailer as I like how it makes the audience feel the darkness and tension which the narrative holds.

Ancillory Mag cover - FIRST DRAFT

The photo of me and the Doctor Who feature is temporary (copied from my hollyoaks cover) and will be replaced in second draft

Billboards

Choosing appropriate images

 

Research of Channel 4 designs for billboard ancillary

Rejected Shots

Deconstructing AUDIO features of a trailer

This is a trailer for the return or the American soap opera    Dallas 

I will deconstruct parts of it to demonstrate the different editing techniques a soap trailer can use to make it exciting, effectively tell a narrative in a short space of time and also build tension.

BEAT MATCHING

The trailer uses beat matching throughout which is an extremely important and effective way of grasping audience attention and creating a tense or exciting atmosphere. Quick cuts are used to flick between clips from different scenes, ensuring that a story is clearly told. Each cut matches a beat which makes everything fit together. Some clips can change on a beat and then last for several seconds whilst dialogue is spoken, (see 40s) whereas some cuts can be choppy and show short snippets of facial expressions (see 20s)

SOUND BRIDGING

Some clips withing the trailer feature voice over audio that begins as non-diegetic sound and then changes into diegetic. This is due to the trailer playing the audio of one clip, over another clip which then changes back to the original one where the characters mouth is in sync with the dialogue. This anchors certain dialogue or storylines together to make clips easier to understand for the audience. An example of this is shows at (22s) in the Dallas trailer, where a long shot of a building getting closer to the camera is overlapped with the speech that belongs to the next clip.

BACKGROUND MUSIC

The use of background music is important in trailers as it contributes to conveying the narrative of the soap. Important features when choosing a background track include the beat of the song, how fast or frequent they are, the tone and key of the music; major keys can create positive and exciting atmospheres, whereas minor keys can convey tense or negative atmospheres; and also many trailers often use tracks which reach a crescendo which allows the trailer to become more dramatic or tense at the end, leaving a cliff hanger for the audience. Trailers often use songs with lyrics that relate to the plot lines which further increases the audience's understanding of the plot lines, however this particular trailer uses music with no words.

ON-SCREEN TEXT

TV trailers often use text within their clips to convey particular meanings, story lines or emotions which the soap involves. This can help the audience to understand when the following clips are showing. This example of the Dallas trailer uses text effectively as it also fits with the beat of the music, (see 8s) and it also sounds like crashing symbols as the words (such as "MONEY" ""POWER" and "RIVALRY") appear on screen, creating a sense of importance, excitement and urgency.

VOICE OVER

Trailers for soaps and also films, regularly have a voice over. This is often a very deep male voice but can sometimes be female. For example in the Dallas trailer I have posted, the male voice over says phrases such as:

"NEXT SUMMER" 

"TNT INVITES YOU TO COME BACK" 

"TO THE ONE PLACE THAT'S GOT IT ALL" 

"TELEVISIONS LANDMARK DRAMA RETURNS" 

"DALLAS" 

"A NEW SERIES COMING SUMMER 2012"

These phrases are split up and dialogue and clips from the soap are fitted in between. This allows the narratives to be shown in small snippets, with an overlying voice talking about how viewers can watch this soap when it comes out.

PAUSES

When building tension, trailers often use pauses to abruptly stop the music. This can enable a significant piece of dialogue to be emphasised as everything is silent and a few words are spoken. This is shown in the Dallas trailer, (see 18s). This creates minor tense moments where all audio is focused on speech and no background noise. This is usually followed by the music suddenly returning in a loud built up crescendo, typically with lots of faced paced cuts and edits, which creates a contrast between the slow tension and the exciting action.

FLATPLAN OF SOAP MAGAZINE COVER FEATURING MY SOAP "TIB STREET"

 

 

 

Soap Trailer FIRST DRAFT

Below are my audience feedback comments which I will use to evaluate and improve my trailer for my second draft

Specific tools used in iMovie when editing

The speed tool was a frequently used tool when creating my trailer. Not only did I use it to produce slow-motion clips for dramatic effect, I used it to speed up tense chases where I needed the characters to move slightly more quicky. I also used speed to help me make my beat matching more precise by slightly speeding up some clips so that the action occured on the beat of the soundtrack. 



Rejected Clips

Video showing rejected clips, placed into 3 categories:

Above is a video I have put together using iMovie which shows my rejected clips. These are clips we filmed in Manchester, however are somehow flawed. This could be due to camerawork being faulty, for example bad focusing, shaky hand held camera, or wrong camera angles. Other flaws could be found with the audio of some clips, for example background noise being too loud, or dialogue being too quiet or unclear. Other problems with filming can be due to human error, such as one of the cast/crew accidentally being featured in the shot, or a camera being caught in the mise en scene, making the scene unrealistic. Additional problems can be actors laughing, making mistakes with their lines or actions, and also accidentally looking into the camera lens, also making the scene less realistic.



Breakdown of clips on the above video...


CAMERAWORK
In clips 2 and 3, the flaws are due to the focusing of the camera. Clip 2 would have been a nice shot of a couple walking together, however the camera moves in and out of focus which makes the clip confusing and frustracting to watch.
Clip 3 shows my first attempt at a pull focus on the knife. I feel the transition of focus is too slow and therefore I tried a second attempt which I will be using in my final piece.
Clip 1 is too shaky which could suggest that hand held camera work needs more care or a tripod should be used for certain scenes.

AUDIO
All of the clips in the sound category of my video are problematic because of background noise which drowns out the dialogue and can make it difficult to understand the words that are being spoken. It also makes the clip sound less proffessional as real trailers have crisp, professionally recorded dialogue with no background noise which makes it more tense or dramatic. Background noise problems in our videos clips incluse loud sounds from the nearby fountains, wind, crew members talking behind the camera, and general public murmur. This can often not be avoided, however there is one example of a conversation which I decided would be better to film inside where it was quieter, so was able to improve the audio quality.

HUMAN ERROR
All of the clips in the human error category of my video are flawed because members of our crew have accidentally featured in the mise en scene. This also applies to cameras. When attempting to film two different camera angles of the same scene, we often caught glimpses of the other camera in the frame. This was a learning curve as we discovered that filming different angles is effective; however it is better to film the same scene twice from different angles to avoid catching the other camera in shot.